The placket typically holds three or four buttons, and consequently extends lower than the typical polo neckline. Beginning in , Lacoste placed a crocodile emblem on the left breast of his shirts, as the American press had begun to refer to him as "The Crocodile",   a nickname which he embraced. In other projects Wikimedia Commons. Before Lacoste's mass-marketing of his tennis shirt, polo players wore thick long-sleeve shirts made of Oxford-cloth cotton.
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